Imagine that the drum rolls, and when the curtain opens, nothing is there.

Someone from the audience yells "Where's the book?"

Well, that would be underwhelming.

In the case of a book that no one has read, the problem isn't that there is no book, the problem is that there is no drum roll.

The marketers behind the scenes — the ones who are responsible for finding a venue, attracting the audience, and signaling to the musician to start playing the drum — are not there.

Why?

The author of the book forgot that step.

Don't be that author.

When it comes to your book, make sure that you choose a team that understands the nuances of marketing.

Here at Birch and Ink, we know how to make the drum roll!