Websites
You have less than 20 seconds to capture your potential customer's attention before they leave your website.
Does your website do that?
If your answer is no, or you don't have a website at all, then it's time to get with the program.
There is much ado about the importance of investing in physical real estate. Well, try to think of your website as virtual real estate — it is definitely worth investing in.
Scroll down to gain a better understanding of the four main components of a successful website.
The Design
Master UXD
There is a term often used in the digital world called User Experience Design (UXD), and it's paramount that it is carried out properly.
It is essentially, the union of architecture, such as the location of a website's navigation menu and page hierarchy, with graphic design, which is everything you see.
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The Advertising
Let them know that you exist!
Okay, so your website has been built — and it looks damn good.
If you think that's where it ends, then sadly, you're wrong.
Imagine five people looking around and admiring the aesthetics and thoughtful placement of garments throughout a real-world boutique.
Sounds great!
But those five people also happen to work there.
Not as impressive.
Where are the customers?
This is where advertising comes into play.
The Conversion
This is what it boils down to!
They're on your website; they're looking around; they appear to be interested; they're... not making the leap.
Whether your goal is to get your visitors to schedule an appointment, purchase a product, or simply pick up the phone and call you, your website must be optimized to encourage conversion.
The Analytics
There is always room for improvement!
Understanding how your website is performing is a must for growth.
Create website content that converts!
You can start by converting yourself from a website visitor to a conversationalist with a free 30-minute consultation.
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