Advertising
Make it rain drops of persuasion!
Advertising isn't simply some cheesy, shallow means of selling something. Rather, the essence of advertising is communication.
It's the concept of saturating all of someone's senses with your idea(s).
You're awakening and enticing them!
To achieve this, you must have a keen understanding of human psychology, as it will determine the manner in which you relay concepts.
It's about masterful usage of aggression and the subtle to make your targeted demographic receptive so that they will ultimately convert.
This leads to what comes next!
What does come next?
Read on young grasshopper, or old grasshopper, or middle-aged grasshopper in a sportscar.
A different
kind of rain!
Once you have made it rain for them, then the weather shifts and makes its way towards you, showering you in:
Attention
Sales
Votes
Insert your desired deluge.
What are the different types of advertising?
While there are myriad ways to engage in advertising, all of them typically fall into one of three categories. Simply select one of the advertising types below to learn more about what it entails.
Digital Advertising
While advertising in a digital landscape may seem complicated and perhaps unpredictable, the reality is that although the technology is nuanced, most of the approaches are quite standard and lead to precise targeting of desired demographics.
If you would like to learn more, simply check out our dedicated digital advertising page by clicking the link below.
Movie and Television Advertising
They're having a good old time. The soft drink, hot dog, and popcorn are shimmying their way across the screen when suddenly the movie begins. About three scenes in, you see that the once animated popcorn is now a kernel nestled with its family in a Pop Secret container.
How can this be?
It's something called 'Reverse Popcorn Engineering', and it's the result of 'Movie Magic'!
This fun piece essentially describes the two methods in which advertisers feature their products: commercials and product placement within a movie or TV show.
While that may seem easy, there's a lot of research that's carried out to determine whether the content of the entertainment and the demographic(s) that it's intended to appeal to result in actual customers.
Physical-World Advertising
It's the digital billboards that engulf the eyes, the creamy Indian fusion sample at the market that sets the taste buds ablaze, the spritz of a light, floral perfume at the cosmetic counter that induces aromatic delight, the rhythmic sounds emanating from the spa that foretell a tranquil experience, and the warmth from a collection of outdoor wok stations accompanied by chefs that masterfully slice, mix, and flip cuisine onto the plates of highly-entertained foodies!
Are you ready to start the process
of getting noticed?
You can start by getting noticed by us through a free 30-minute consultation.
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